PinnedMarketingOptimized: William LumMarketing Optimized FrameworkHow to build “best of breed” marketing processes and systems that are adaptable to a changing environment.Dec 2, 2020Dec 2, 2020
MarketingOptimized: William LumMarketing Attribution of Pipeline and why it mattersThis will be a quick read. This has come up in a number of recent conversations with peers at other companies and there seemed to be some…Jun 26Jun 26
MarketingOptimized: William LumUnlocking the Power of Your Data: The Essential Guide to Data IntegrationThe value of data continues to increase as data-hungry platforms (Machine Learning and Artificial Intelligence) are integrated into your…Apr 21Apr 21
MarketingOptimized: William LumThe Ultimate Checklist: Running a WebinarThere are many moving pieces in running a webinar but they are a great way to generate demand when done right. Generally it’s not for the…Mar 31Mar 31
MarketingOptimized: William LumHow to Create a Comprehensive Checklist to Maximize Reach in Content MarketingThis Post is about the tactical steps for marketing content (I'll include some callouts to tools I use that help me with these tasks)…Mar 1Mar 1
MarketingOptimized: William LumYour team building skills in video games can help you as a manager.Leadership skills like any other needs effort to sharpen. I definitely don’t have it all figured out and the subject continues to evolve as…Apr 1, 2022Apr 1, 2022
MarketingOptimized: William LumData Framework for B2B Data Providers: How to Evaluate and Find the Best FitWe use a lot of data in marketing, and it can supercharge all that you do when used appropriately.Feb 28, 2022Feb 28, 2022
MarketingOptimized: William LumEarn your place in your user’s inbox — 4 types of email communicationsOver the years, email has been proclaimed dead many times by the inexperienced who tend to extrapolate trends to infinity and don’t…Jan 31, 2022Jan 31, 2022
MarketingOptimized: William LumThe Year in Marketing Operations and MarketingOptimized: 2021 RetrospectiveAs 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.Jan 6, 2022Jan 6, 2022
MarketingOptimized: William LumHow to translate business goals to effective Marketing targetsThis is the second part of a 2 part blog post on Annual planning for Marketing. If you missed the first post you can read it here.Dec 31, 2021Dec 31, 2021