MarketingOptimized: William Lum – Medium

MarketingOptimized: William Lum

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MarketingOptimized: William Lum

Marketing Optimized Framework

How to build “best of breed” marketing processes and systems that are adaptable to a changing environment.

Dec 2, 2020

Marketing Optimized Framework

Dec 2, 2020

MarketingOptimized: William Lum

Marketing Attribution of Pipeline and why it matters

This will be a quick read. This has come up in a number of recent conversations with peers at other companies and there seemed to be some…

Jun 26

Marketing Attribution of Pipeline and why it matters

Jun 26

MarketingOptimized: William Lum

Unlocking the Power of Your Data: The Essential Guide to Data Integration

The value of data continues to increase as data-hungry platforms (Machine Learning and Artificial Intelligence) are integrated into your…

Apr 21

Unlocking the Power of Your Data: The Essential Guide to Data Integration

Apr 21

MarketingOptimized: William Lum

The Ultimate Checklist: Running a Webinar

There are many moving pieces in running a webinar but they are a great way to generate demand when done right. Generally it’s not for the…

Mar 31

The Ultimate Checklist: Running a Webinar

Mar 31

MarketingOptimized: William Lum

How to Create a Comprehensive Checklist to Maximize Reach in Content Marketing

This Post is about the tactical steps for marketing content (I'll include some callouts to tools I use that help me with these tasks)…

Mar 1

How to Create a Comprehensive Checklist to Maximize Reach in Content Marketing

Mar 1

MarketingOptimized: William Lum

Your team building skills in video games can help you as a manager.

Leadership skills like any other needs effort to sharpen. I definitely don’t have it all figured out and the subject continues to evolve as…

Apr 1, 2022

Photo by Alena Darmel: https://www.pexels.com/photo/a-woman-with-headset-on-her-neck-sitting-on-the-chair-7862631/

Apr 1, 2022

MarketingOptimized: William Lum

Data Framework for B2B Data Providers: How to Evaluate and Find the Best Fit

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately.

Feb 28, 2022

Data Framework for B2B Data Providers: How to Evaluate and Find the Best Fit

Feb 28, 2022

MarketingOptimized: William Lum

Earn your place in your user’s inbox — 4 types of email communications

Over the years, email has been proclaimed dead many times by the inexperienced who tend to extrapolate trends to infinity and don’t…

Jan 31, 2022

Earn your place in your user’s inbox — 4 types of email communications

Jan 31, 2022

MarketingOptimized: William Lum

The Year in Marketing Operations and MarketingOptimized: 2021 Retrospective

As 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.

Jan 6, 2022

The Year in Marketing Operations and MarketingOptimized: 2021 Retrospective

Jan 6, 2022

MarketingOptimized: William Lum

How to translate business goals to effective Marketing targets

This is the second part of a 2 part blog post on Annual planning for Marketing. If you missed the first post you can read it here.

Dec 31, 2021

Photo by Mikael Blomkvist from Pexels

Dec 31, 2021

MarketingOptimized: William Lum

MarketingOptimized: William Lum

Seasoned marketing operations professional with a love for marketing automation and data science. http://b.link/MarketingOptimized

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