PinnedMarketingOptimized: William LumMarketing Optimized FrameworkHow to build “best of breed” marketing processes and systems that are adaptable to a changing environment.2 min read·Dec 2, 2020----
MarketingOptimized: William LumYour team building skills in video games can help you as a manager.Leadership skills like any other needs effort to sharpen. I definitely don’t have it all figured out and the subject continues to evolve as…2 min read·Apr 1, 2022----
MarketingOptimized: William LumData Framework for B2B Data Providers: How to Evaluate and Find the Best FitWe use a lot of data in marketing, and it can supercharge all that you do when used appropriately.2 min read·Feb 28, 2022----
MarketingOptimized: William LumHow to translate business goals to effective Marketing targetsThis is the second part of a 2 part blog post on Annual planning for Marketing. If you missed the first post you can read it here.2 min read·Dec 31, 2021----
MarketingOptimized: William LumHow to set annual targets for marketing that are a stretch but are achievableWhen I first entered marketing, decisions were still driven by “gut feelings” and as digital came into the picture more analytics were…2 min read·Dec 30, 2021----
MarketingOptimized: William LumType of Leaders I’ve learned fromI’ve had the good fortune of learning from a number of excellent leaders. Incorporating their approaches into my personal management style.1 min read·Nov 26, 2021----
MarketingOptimized: William LumAre your Data practices mature enough to take advantage of a CDP?Are you ready for a Customer Data Platform?2 min read·Oct 11, 2021----
MarketingOptimized: William Lum3 types of CDPs to solve your customer data and experience problemWhat is a Customer Data Platform3 min read·Sep 24, 2021----
MarketingOptimized: William LumMost things you are measuring in marketing can be thought of as an Amount or Flow that should be…Most companies seem to have the same problem… an endless sea of reports and nearly as many Dashboards and Key Performance Indicators (KPI)…2 min read·Sep 14, 2021----
MarketingOptimized: William LumWhy we should Fail Fast, Learn and Iterate to maximize successSometimes we distil wisdom (Fail Fast) down too much and the lesson’s value is lost. I see people rushing out to try “new” things in rapid…2 min read·Aug 10, 2021----