MarketingOptimized: William Lum – Medium

MarketingOptimized: William Lum

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MarketingOptimized: William Lum

Marketing Optimized Framework

How to build “best of breed” marketing processes and systems that are adaptable to a changing environment.

2 min readDec 2, 2020

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Marketing Optimized Framework

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MarketingOptimized: William Lum

Your team building skills in video games can help you as a manager.

Leadership skills like any other needs effort to sharpen. I definitely don’t have it all figured out and the subject continues to evolve as…

2 min readApr 1, 2022

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Photo by Alena Darmel: https://www.pexels.com/photo/a-woman-with-headset-on-her-neck-sitting-on-the-chair-7862631/

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MarketingOptimized: William Lum

Data Framework for B2B Data Providers: How to Evaluate and Find the Best Fit

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately.

2 min readFeb 28, 2022

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Data Framework for B2B Data Providers: How to Evaluate and Find the Best Fit

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MarketingOptimized: William Lum

How to translate business goals to effective Marketing targets

This is the second part of a 2 part blog post on Annual planning for Marketing. If you missed the first post you can read it here.

2 min readDec 31, 2021

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Photo by Mikael Blomkvist from Pexels

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MarketingOptimized: William Lum

How to set annual targets for marketing that are a stretch but are achievable

When I first entered marketing, decisions were still driven by “gut feelings” and as digital came into the picture more analytics were…

2 min readDec 30, 2021

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Photo by Polina Zimmerman from Pexels

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MarketingOptimized: William Lum

Type of Leaders I’ve learned from

I’ve had the good fortune of learning from a number of excellent leaders. Incorporating their approaches into my personal management style.

1 min readNov 26, 2021

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MarketingOptimized: William Lum

Are your Data practices mature enough to take advantage of a CDP?

Are you ready for a Customer Data Platform?

2 min readOct 11, 2021

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Are your Data practices mature enough to take advantage of a CDP?

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MarketingOptimized: William Lum

3 types of CDPs to solve your customer data and experience problem

What is a Customer Data Platform

3 min readSep 24, 2021

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3 types of CDPs to solve your customer data and experience problem

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MarketingOptimized: William Lum

Most things you are measuring in marketing can be thought of as an Amount or Flow that should be…

Most companies seem to have the same problem… an endless sea of reports and nearly as many Dashboards and Key Performance Indicators (KPI)…

2 min readSep 14, 2021

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Most things you are measuring in marketing can be thought of as an Amount or Flow that should be…

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MarketingOptimized: William Lum

Why we should Fail Fast, Learn and Iterate to maximize success

Sometimes we distil wisdom (Fail Fast) down too much and the lesson’s value is lost. I see people rushing out to try “new” things in rapid…

2 min readAug 10, 2021

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Why we should Fail Fast, Learn and Iterate to maximize success

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MarketingOptimized: William Lum

MarketingOptimized: William Lum

Seasoned marketing operations professional with a love for marketing automation and data science. http://b.link/MarketingOptimized

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